Taking Advantage of Google Reviews
In 2023 it is estimated that over 60% of all purchases, store or restaurant visits, or hiring someone for a service, will start on Google. In a digital world where online reviews dictate actions, it’s important that your business isn’t ignoring this opportunity. There are several free and simple things you can do to help your business gather reviews and let potential customers know you’re a good choice.
Here's how to get started:
Get a Google account for your business
Before anything else, you need to make sure you have created a Google account for your business (not personal). It’s free and doesn’t take long.
Create a Google My Business Profile
Next, you’ll create a Google My Business account. Once you’ve logged into your business’ Google account, search for Google My Business and set one up.
Verify your business address for GMB
One of the first steps to register your business is to verify your business address. Google will send a postcard to the address you list for your business that includes a PIN code. Once received, log back into your Google My Business account to verify your address.
Utilize the “Get More Reviews” link
Google My Business makes it simple to get a short link to share. These short links lead people right to a page where they can give you a 5-star review. Go to your Google My Business home page and copy the link listed under "Get More Reviews."
Write an email asking for reviews
Now you’re ready to email all of your previous and current customers and ask them to leave a review. Craft an email asking them to click on the link you created so they can easily leave a review.
Provide “Get More Reviews” link in all emails
Sending receipts via email? include the Get More Reviews link to encourage happy shoppers to leave a review.
Respond professionally to negative reviews
Not all your reviews will likely be 5 stars, and a negative review will stand out. Use this as an opportunity to engage respectfully and transparently. Those reading will see, and be the judge for themselves. Still, the best way to negated a negative review is to overshadow it with positive reviews.
Strategically time your request for reviews
Directly asking for reviews enables you to “screen” who you ask and when you ask. We recommend asking for a review soon after you’ve completed a job or delivered a product to your customer. Don’t wait. Ask them while they still remember the amazing experience they had with you.
Respond to all reviews, even the good ones!
Anytime you get a review from a customer, you should respond on Google, thanking them for leaving a review. This is a great opportunity to engage with your audience who took the time to leave a review, and yes, Google notices if you respond. Plus this is an easy way to include keywords to your business profile.
Every little thing helps increase your ranking. There is never a single item that will change everything, but by following this list you can ensure a steady rise up the Google ranking!
